The same Mars spokesperson told us, though, that the best way to get a favorite product back is to do what we did: call or email Mars and tell them how much you loved the Sours. The sad, true story of the discontinued Altoids Sours: They just weren't popular enough to warrant continued production. "If a product is not selling particularly well, unfortunately, we sometimes have to discontinue it." "They were discontinued due to low national demand," the rep told Bustle. Were sales lagging? Were they just trying to break hearts? What gives?Īccording to a Mars customer service representative, it was the former: low sales. We also asked Mars exactly why the Sours were discontinued. They were then unceremoniously discontinued in February of 2010. According to Mars, Altoids Sours hit the market in 2004 and came in five flavors: raspberry, lime, apple, tangerine, and mango (and anyone who knew their stuff knew that tangerine was the best). Is this just a case of us wanting what we can't have? If we love Altoid Sours so much, why were they discontinued? Why Were Altoid Sours Discontinued?īustle reached out to Mars, Altoids' parent company, for some answers. There are also folks on dedicated to bringing them back. Lest you think, however, that I'm just looking back at the past through rose-colored, candy-flavored glasses, I'm not the only one who misses these sour bits of heaven: TikTok videos, and Reddit threads dedicated to its fans, and eBay listings for unopened tins go for as much as $525 a pop. They came in reusable, aluminum tins, and they were everything. Here's the story of those beloved treats, Altoids Sours.Īltoid Sours were - as their name might suggest - incredibly sour, brightly colored crystalline-looking candies that made you pucker your lips with both the sensation that your mouth was going to fall off and pure joy. But what happened to Altoids Sours? Why were they discontinued in the first place (like so many other favorite fad foods)? After all, the way the Internet talks about them, you'd think they would have had a long and happy life as the sour candy of choice of discerning adults (or just people who wanted to pretend they were adults). Excuse my nostalgia, but the chalky, curiously strong, minty tablets that you associate with the name Altoids, just aren't as good as their discontinued cousins. Pls.The Altoids of today don't hold a candle to the ones of yesteryear. Or at least, like, Sour Altoids or WORLDWIDE TEENAGE REBELLION. I'm sorry, Smith & Company, but regular Altoids just don't cut it! Those are for extremely old people, not mid-twenty-somethings! Ugh! I'd come out of my sour-induced delusion more depressed than ever that it is 2019 and I don't have any mature-yet-fun sour candies to destroy and share with friends. We are all still in agreement: We remain very sad about this!Īnd, sure, yeah, I could go ahead and pay that $1,500 for a few fleeting packs of glorious, sweet-n-sour nostalgia, but what then? I'll tell you what: I spiral into a deep dark hole of wishing it were 2008 again, without being able to extricate myself once I'm through my eight extremely old Sour Altoid containers that I bought off an eBay stranger. I just asked, like, four of my best high school friends. The long answer is they did not ask the vaguely cool teens in northeast Jersey circa '06-'09 if they'd break all of their fucking hearts by doing so. Why would the company-one that will absolutely never die, their Curiously Strong Mints will live forever, etc., etc.-disavow something that was so formative in so many kids' lives? Well, the short answer is money (they pointed to "low national demand" via Bustle back in 2015). What screamed "THIS IS AN ADULT RIGHT HERE" harder than someone who had readily accessible candy that not everyone could physically handle? The answer is nothing. #Tangerine altoids movie#They were the perfect transition from Warheads (a sour candy for babies, obv) and Sour Patch Kids (it was OK to eat those, but only really in a movie theater setting) to bonafide grown-up suckers. The indisputably cool, suuuper sour hard candies were reportedly discontinued in 2010, a mere six years after they first came into my angsty early-teen life.
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